The undergraduate program in Business Administration offers the Bachelor of Arts in Business Administration with majors in Accounting, Marketing, or Information Technologies and Management. This program educates students from a cross-functional, cross-cultural perspective, equips them with the intellectual tools they need to assume responsible positions in organizations, and develops them into well-rounded professionals and managers with a lifelong learning capacity. Specifically, the program is designed to ensure that participants develop an integrated body of knowledge in the business and management of modern organizations; a set of essential business and management skills including interpersonal leadership, communication and teamwork skills; a broad capacity for learning, critical thinking, and problem solving; a deep appreciation for the role of culture in managing organizations and dealing with institutional constituents, including customers, employees, and suppliers; an effective business and management style that incorporates ethical values, social responsibilities, and personal beliefs; and a global view of personal fulfillment and organizational achievement in the context of societal and cultural values.

The Bachelor of Arts in Business Administration requires the completion of a minimum of 120 semester units plus UWest 090 (1 unit) with a cumulative grade average of 2.0 or higher, including a minimum of 48 General Education units, 45 upper-division units, and 42 units in the major. A minimum of 30 units, including 24 upper-division units, must be completed at University of the West. Course requirements are outlined below.

The B.A. programs in Business Administration are designed to have a completion time of four years for full-time students, although students who attend summer school may graduate early if all graduation criteria are met.

1. General Education Requirements (48 units) (For details refer to General Education Requirements)

2. Lower-division Requirements in Business and Management (21 units)

• BUS 200 Legal Environment of Business (3)
• BUS 201 Principles of Microeconomics (3)
• BUS 202 Principles of Macroeconomics (3)
• BUS 207 Principles of Management (3)
• BUS 210 Introduction to Financial Accounting (3)
• BUS 211 Introduction to Managerial Accounting (3)
• BUS 240 Computer and Information Technologies (3)

3. Upper-division Requirements in Business and Management (27 units)

• BUS 301 Managerial Economics (3)
• BUS 302 Entrepreneurship (3)
• BUS 303 Quantitative Analysis - Probability and Statistics (3)
• BUS 304 Quantitative Analysis - Management Science (3)
• BUS 306 Business Communication (3)
• BUS 320 Organization and Management (3)
• BUS 330 Marketing (3)
• BUS 340 Management Information Systems (3)
• BUS 415 Financial Management (3)

4. Upper Division in Selected Major (21 units)

(1) Accounting

Required Courses (at least 15 units):

• BUS 310 Intermediate Accounting I (3)
• BUS 311 Intermediate Accounting II (3)
• BUS 312 Auditing (3)
• BUS 313 Cost Accounting (3)
• BUS 410 Advanced Accounting (3)
• BUS 417 Federal Tax Law (3)
• BUS 440 Accounting Information Systems (3)

Elective Courses (at least 6 units):

• Electives from other major or from cross-cultural courses.

(2) Marketing

Required Courses (at least 15 units):

• BUS 331 Consumer Behavior (3)
• BUS 420 Marketing Management (3)
• BUS 433 International Marketing (3)
• BUS 434 Marketing Research (3)
• BUS 435 Case Studies in Marketing (3)
• BUS 436 Advertising (3)
• BUS 439 Marketing in New Business (3)

Elective Courses (at least 6 units):

• Electives from other major or from cross-cultural courses.

(3) International Business

Required courses (at least 15 units):

• BUS 351 International Business (3)
• BUS 433 International Marketing (3)
• BUS 452 Exporting and Importing (3)
• BUS 453 International Finance (3)
• BUS 454 International Business Law (3)
• BUS 455 Seminar on Doing Business in the U. S. (3)
• BUS 456 Seminar on Doing Business in Asia (3)

Electives Courses (at least 6 units):

• Electives from other major or from cross-cultural courses.

(4) Computer Information Systems

Required courses (at least 15 units):

• BUS 341 Business Programming I (3)
• BUS 342 Business Programming II (3)
• BUS 443 Data Structure and Database Management (3)
• BUS 444 Systems Analysis, Design, and Implementation (3)
• BUS 445 Data Communications and Networking (3)
• BUS 446 Computer Security, Control and Ethics (3)
• BUS 447 Electronic-Commerce (3)
• BUS 448 Decision Support Systems (3)

Elective Courses (at least 6 units):

• Electives from other major or from cross-cultural courses.

(5) Capstone Course (3 units)

BUS 480 Capstone: Strategic Management (3)